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My Story

Work, Life and
Covid19

2015 - 2016

Retail Associate, Amazon, Chennai

One year at Amazon was like an extended engineering college experience: I had fun, worked hard, and had no idea where my career was going.

2016 - 2020

Marketing Manager, Fully Filmy, Chennai

Fully Filmy is an e-commerce merchandise brand. The brand was young and full of life. And it was a no-brainer for me to leave my corporate job to join this one-year-old start-up. I started as a Digital Marketing Executive and as the brand grew, I grew as well. In no time, I was their Marketing Manager. And the work that I did, actually impacted the brand's performance. AND THAT GAVE ME A HIGH. 

March 2020

Covid19 Lockdown, India

My last working day at Fully Filmy was on March 31, 2020. By then, the lockdown had already begun. I was supposed to move to Dubai by May 2020 to join this digital marketing agency, but things happening around the world didn't give me any hope of moving there.

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So, I put out a tweet looking for freelancing opportunities. And to my surprise, it received 47,000 impressions. Also, my DMs flooded.

2020 - Present

Freelancer, Planet Earth

I started collaborating with brands across the globe, with Amnesty International being one of my first clients.

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And one fine day, my topical post on the Suez Crisis went viral on Twitter, LinkedIn, and Instagram. That helped me reach out to the big leagues, and also some big agencies such as Tonic Worldwide. It also opened a way for me to get in touch with international brands and eventually work with them.

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Since then, I have collaborated with 100+ brands on their performance marketing, with an average client retention rate of 14 months.

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